Privacy Notice

 

Nuna International B.V., Groenmarktkade 5 H, 1016 TA, Amsterdam, The Netherlands, (“Joie”, “we”, “us” or ”our”) is committed to ensuring that your personal data is protected and that we meet our responsibilities under data protection and privacy law. This Privacy Notice (“Notice”) sets out how we use and protect any personal data that you give us when you use this website https://joiebaby.com/se/.

 

Contact us

 

If you have any questions about this Notice, please feel free to contact us at joie@fliistrade.com.

 

1.1 Product Registration

When you request product registration, we process your personal data, including your name, contact details, and product information, to register your purchase and to provide you with the latest information about your specific product. The legal basis for this processing is the performance of a contract (Art. 6(1)(b) GDPR). We retain this data for as long as necessary to fulfil the registration and information service, and for the duration of any statutory retention periods applicable.

 

1.2 Customer Enquiries and Support

If you contact us directly, such as via email or a contact form, we use your name, contact details, and the content of your enquiry to assess and respond to your request. This processing is based on the performance of a contract or steps prior to entering into a contract (Art. 6(1)(b) GDPR), or on our legitimate interests in responding to enquiries (Art. 6(1)(f) GDPR). Data is kept until your enquiry is resolved, and for as long as required by legal obligations, where applicable.

 

1.3 Legal Claims, Compliance, and Protection

To investigate, enforce or defend legal claims, including debt collection, disputes, or suspected violations of law or agreements, we may process any relevant personal data necessary for these purposes. Furthermore, where necessary to comply with legal obligations or to protect the rights, property, or safety of our website visitors, we process relevant data, such as visitor logs and usage details. The legal bases for these activities are our legitimate interests (Art. 6(1)(f) GDPR) and compliance with legal obligations (Art. 6(1)(c) GDPR). Data is retained as long as required for the resolution of the respective issue and in accordance with statutory retention periods.

 

1.4 Statistical Analysis and Product Improvement

We also process usage and technical data to conduct statistical analyses aimed at improving the quality and safety of our products. This processing is carried out on the basis of our legitimate interests (Art. 6(1)(f) GDPR) in continuously enhancing our offerings. Where possible, we use aggregated or anonymized data; otherwise, personal data is stored only as long as necessary for the specific analysis.

 

1.5 Newsletters, Offers, and Feedback

If you have consented, we use your contact and preference data to send you newsletters, personalized offers and advertising, as well as to request feedback on products or services provided by us or our distribution partners. The legal basis is your consent (Art. 6(1)(a) GDPR), and you may withdraw your consent at any time.

 

Where we have received your email address in connection with the sale of goods or services, we may also use it to send you information and offers concerning our own similar goods or services, unless you object. You may object to the use of your email address for such purposes at any time, without incurring any costs other than transmission costs at basic rates.

 

You may unsubscribe from our email communications by following the instructions in any email that we send you, or you can withdraw your consent and request us to remove your personal data at any time by emailing us at joie@fliistrade.com.

 

Your data will not be retained beyond the period of your active consent, and is otherwise deleted following a withdrawal or inactivity period of up to three years.

 

1.6 System Maintenance and Research

For ongoing maintenance, troubleshooting and optimization of our systems, we process technical information about your device and use of our services. This allows us to ensure smooth functioning, IT security, and the development of our technical infrastructure. The processing is based on legitimate interests (Art. 6(1)(f) GDPR). Data is maintained only as long as required for these internal purposes, and then deleted or anonymized.

 

1.7 Internal Record Keeping

We also process personal data internally for record keeping, such as maintaining or servicing customer accounts. This is necessary for the fulfilment of contractual and legal obligations (Art. 6(1)(b), (c) GDPR). Data is retained for the duration of your customer relationship and in accordance with applicable statutory retention periods.

 

1.8 Behavioural Advertising

For temporary, short-term uses such as behavioural advertising, we process analytical and usage data with your consent (Art. 6(1)(a) GDPR). This data is retained only as long as allowed under your given consent or until you choose to opt-out.

 

1.9 Fraud Prevention and Security

To verify your information and to protect against and prosecute malicious, deceptive, fraudulent, or illegal activities, we may process identification and technical data. This is necessary for our legitimate interests in IT security and fraud prevention (Art. 6(1)(f) GDPR). Data is retained for the duration of security investigations and as required by law.

 

1.10 Corporate Transactions

In the event of a business sale, reorganization, or merger, we may process and transfer your relevant personal data as part of these corporate transactions. The legal basis is our legitimate interest in facilitating such transactions (Art. 6(1)(f) GDPR). Your personal data will only be processed as long as necessary for the transaction and will be handled in compliance with legal requirements.

 

2.How we collect your personal data

We may collect personal data about you from various sources in three primary ways:

1. You Give Us Personal Data: We collect information from you when you submit it to us through our website, for example when you seek to register your products, sign up for newsletters or marketing offers, or contact us with a request or query. 

2. We Collect Personal Information Automatically: We automatically collect certain types of information when you visit our website or purchase our products. For example, we automatically collect internet or other electronic network activity information when you use our website as otherwise described in this Notice.

3. We Collect Personal Data from Other Sources: We may obtain information about you from outside sources. For example, we may receive information from third parties who provide services for us through cookies and other technologies as otherwise discussed in this Notice.

 

In addition to the above-mentioned data, when you use our website, cookies and so called HTML5 storage objects may be placed on your computer’s hard drive. For further information on cookies used by our website, please refer to our Cookie Notice.

 

Your personal data is deleted as soon as it is no longer required for the purposes for which it was collected. The criteria we use to determine the retention period of personal data are: (i) the respective statutory retention period; (ii) our contractual and/or business relationships with you; (iii) (potential) disputes; and (iv) any guidelines issued by relevant regulators. For example, due to commercial and tax regulations, we are obliged to save your address, payment data as far as processed by us, and data related to your order for a certain period of time.

However, we may continue to store your data after the appropriate retention periods expire if necessary for the fulfilment of a contract, the initiation of a contract or to protect or defend our position or that of a third party.

We review our retention periods for personal data on a regular basis. If you have any questions about our retention periods, please contact us by emailing us at joie@fliistrade.com. You may request erasure of your personal data at any time by contacting us as indicated below in the Your Privacy Rights section below.

 

Based on the purposes detailed in the above section “How we use your personal data” your data may be passed on to the following categories of recipients:

• our affiliated companies and distribution partners, depending on your location;
• service providers, e.g. for the provision and hosting of the website;
• potential purchasers as part of a sale, merger or acquisition, or other transfer of all or part of our assets including as part of a bankruptcy proceeding;
• our professional advisors, lawyers, accountants and auditors;
• pursuant to a court order, or other legal process or as otherwise required or requested by law, regulation, or government authority programmes, or to protect our rights or the rights or safety of third parties;
• with your consent or as otherwise disclosed at the time of data collection or sharing.

We have entered into data processing agreements with third-party providers that safeguard the processing of data by these recipients. Based on these data processing agreements, your data may be processed by the following categories of recipients:

• Service providers, e.g., for the provision and hosting of the website.

We do not sell or rent your personal data to third parties.

 

We may transfer your personal data to the third parties listed in the section “Personal data shared with third parties” above, who may be located in countries outside the EU. To protect you and your personal data, we implement appropriate safeguards for such data transfers outside the EU, in accordance with legal requirements. For example, when transferring data to a country that is not considered adequate under EU law, we rely on sufficient safeguards such as the EU Standard Contractual Clauses to protect your personal data.

 

We may analyse your personal data to create a profile of your interests and preferences so that we can contact you with information relevant to you. We may make use of additional information about you when it is available from external sources to help us do this effectively. We process your personal data for this purpose only with your consent.

 

Under legislation applicable to you, you may be entitled to exercise some or all of the following rights:

• To request access to the personal data we hold about you;
• To request that we rectify or erase your personal data;
• To request that we restrict the processing of your personal data;
• Under certain circumstances, to ask us to port personal data about you that you have provided to us to you or to a third party;
• To not be subject to any automated decision making, including profiling (automatic decisions based on data processing by automatic means, for the purpose of assessing several personal aspects) which produces legal effects on you or affects you with similar significance;
• To object to our processing of your personal data, in certain circumstances; and/or
• Where we previously obtained your consent to process your personal data, to withdraw consent to processing your personal data.

To exercise your rights, please email joie@fliistrade.com.

 

In addition, you have the right to lodge a complaint with a competent supervisory authority if you believe that your rights have been infringed or that your personal data has not been handled in accordance with applicable data protection laws.

 

We may change this Privacy Notice from time to time by updating this page. You should check this page from time to time to ensure that you are up to date with our privacy practices.

 

If we make any material changes to this Notice, we will use reasonable efforts to contact you.

 

This Notice was last updated in November 2025.