pure joy
from our family to yours
At Joie we’re a fun-loving bunch, but we’re serious about sharing with others. That’s why our core philosophy is to serve your family, our community and our earth that we all enjoy.
pure joy
from our family to yours
At Joie we’re a fun-loving bunch, but we’re serious about sharing with others. That’s why our core philosophy is to serve your family, our community and our earth that we all enjoy.
product testing
We take our role in protecting your day-to-day life seriously, surpassing EU safety standards to keep your family smiling from that first trip home to the first day of school.
product testing
We take our role in protecting your day-to-day life seriously, surpassing EU safety standards to keep your family smiling from that first trip home to the first day of school.
no such thing as too safe
Your baby gear should work hard for you every single day. That's why we push our products to the extreme during testing: We want to make sure they're up for any challenge you may face.
no such thing as too safe
Your baby gear should work hard for you every single day. That's why we push our products to the extreme during testing: We want to make sure they're up for any challenge you may face.
certified safe
Many of our car seats have passed the toughest independent tests in the industry
certified safe
Many of our car seats have passed the toughest independent tests in the industry
made for real life
Let's see how our really tough products stack up against your really unpredictable life...
made for real life
Let's see how our really tough products stack up against your really unpredictable life...
swings
Our swings sway for 1,000 hours to ensure they'll stand the test of time.
strollers
We take our pushchairs through 160km of rough terrain so you'll never have an issue navigating from cobblestone to curb.
car seats
Harnesses are tightened 10,000 times - that's double the standard requirement.
above & beyond test facts
above & beyond test facts
click a category to explore
our materials
Since your little passenger is so precious, we're careful to use only the best materials in creating their gear.
our materials
formula for safety
We test for more than 150 different toxic substances to ensure our fabrics are safe for little riders.
super strength
We use only high-quality materials in creating their gear: like aero-grade aluminium, super-strength steel and undiluted plastics.
weave the magic
Our woven fabrics knit together all the essentials. They're soft yet easy-clean, wet and wind resistant to keep kiddos cosy.
knit to last
Our breathable soft knit fabrics are carefully designed to both weather your biggest adventures and sustain the earth you explore.
protecting the environment
We want your babies to keep smiling long after they’ve grown out of their gear. This means doing our part to protect where they live and play.
protecting the environment
We want your babies to keep smiling long after they’ve grown out of their gear. This means doing our part to protect where they live and play.
bottles made beautiful
Our Cycle collection upcycles post-consumer plastic bottles into beautiful, durable fabrics.
bottles made
beautiful
Our Cycle collection upcycles post-consumer plastic bottles into beautiful, durable fabrics.
less waste, more space
We recycled over 1,000 tons of plastic between 2005 and 2018, in order to keep our contributions to landfills minimal, preserving air and soil quality.
solar super power
Our solar power has reduced greenhouse gas emission by 1536.5 tons so far - the carbon reduction of 153,650 trees. Because we want the only changes we make to your kiddo's earth to be positive ones.
put to good (re)use
With water shortages plaguing much of the world, we don't take our water usage lightly. Thanks to our industrial treatment station, we reuse 80% of our wastewater to lessen our consumption.
making more with less
Our energy consumption has decreased over the past 3 years, even as our production has increased. This means we can protect more kids through safer gear AND a safe environment.
giving back
Nothing makes us happier than spreading joy to the families around us - that's why our core mission is to give back. Each family faces a different set of challenges, and we're grateful for opportunities to help.
giving back
Nothing makes us happier than spreading joy to the families around us - that's why our core mission is to give back. Each family faces a different set of challenges, and we're grateful for opportunities to help.
giving back
giving back
click a category to explore
Learning extends beyond the classroom, so we’ve donated 10 Sunshine Coaches to help special education needs children in the UK join their peers on field trips.
Teaming up with charitable partners in Morocco, we’ve donated strollers, books and computers to empower disadvantaged kiddos to explore near and far.
Designed by some special kiddos being treated at Heart Centers in Germany, our limited edition stroller raised funds for the Stiftung Kinderherz, a foundation for children with heart defects.
It is a joy to partner with the Children's Hearing Foundation in their goal to assist all of Taiwan's hearing-impaired children to listen and converse confidently.
our people
our people
We advocate for joy-filled jobs by creating a safe and pleasant work environment, celebrating our team members' skills and helping them develop their gifts
health & safety
While we want working at Joie to be fun, we don’t want any risk or danger listed as a thrill of the job. To this end, we’re continually conducting safety training and inspections and provide annual health exams for our production personnel.
giving back
It’s important that we spread joy outside the family as well, so we encourage our employees to volunteer through charity events, blood drives and encouraging the socially disadvantaged.
extracurricular
Our employees deserve to relax outside of work hours, so Joie’s facilities offer a gym, table tennis courts, and our own soccer league to help keep our happy family smiling. We also host lots of social events because we like a good party!
