OUR STORY

pure joy

from our family to yours

At Joie we’re a fun-loving bunch, but we’re serious about sharing with others. That’s why our core philosophy is to serve your family, our community and our earth that we all enjoy.

OUR STORY

pure joy

from our family to yours

At Joie we’re a fun-loving bunch, but we’re serious about sharing with others. That’s why our core philosophy is to serve your family, our community and our earth that we all enjoy.

product testing

We take our role in protecting your day-to-day life seriously, surpassing EU safety standards to keep your family smiling from that first trip home to the first day of school.

Crash test dummy upside down in a car seat mid-test. Crash test dummy upside down in a car seat mid-test.
Crash test dummy upside down in a car seat mid-test. Crash test dummy upside down in a car seat mid-test.

product testing

We take our role in protecting your day-to-day life seriously, surpassing EU safety standards to keep your family smiling from that first trip home to the first day of school.

Side angle view of a car seat crash testing sled.Side angle view of a car seat crash testing sled.

no such thing as too safe

Your baby gear should work hard for you every single day. That's why we push our products to the extreme during testing: We want to make sure they're up for any challenge you may face.

Side angle view of a car seat crash testing sled.Side angle view of a car seat crash testing sled.

no such thing as too safe

Your baby gear should work hard for you every single day. That's why we push our products to the extreme during testing: We want to make sure they're up for any challenge you may face.

certified safe

Many of our car seats have passed the toughest independent tests in the industry

certified safe

Many of our car seats have passed the toughest independent tests in the industry

Touring Club Switzerland rating & certificate for the Joie i-Spin 360 spinning car seat.Touring Club Switzerland rating & certificate for the Joie i-Spin 360 spinning car seat.
ADAC rating & certificate for the Joie i-Spin Safe infant car seat.ADAC rating & certificate for the Joie i-Spin Safe infant car seat.
OAMTC rating & certificate for the Joie i-Spin 360 baby car seat.OAMTC rating & certificate for the Joie i-Spin 360 baby car seat.
Stiftung Warentest rating & certificate for the Joie i-Level infant carrier.Stiftung Warentest rating & certificate for the Joie i-Level infant carrier.

made for real life

Let's see how our really tough products stack up against your really unpredictable life...

made for real life

Let's see how our really tough products stack up against your really unpredictable life...

swings

Our swings sway for 1,000 hours to ensure they'll stand the test of time.

strollers

We take our pushchairs through 160km of rough terrain so you'll never have an issue navigating from cobblestone to curb.

car seats

Harnesses are tightened 10,000 times - that's double the standard requirement.

above & beyond test facts

above & beyond test facts

click a category to explore

headrest
buggies
handles
buckling
ISOFIX
recline
headrest
buggies
handles
buckling
ISOFIX
recline

5,000

Times we lift and lower the headrests. Because we know raising a kiddo is full of adjustments!

>3,000

Buggy brakes, folds and canopies are tested over 3,000 times to ensure that they can handle the back and forth of life with kids.

13,000

Times the infant car seat handle is moved back and forth in testing – that equals 35 rotations a day for a solid year!

10,000

Test standards require 5,000 cycles of buckling and unbuckling - we double that to 10,000 cycles on our car seats.

5x more

We test the ISOFIX lock and release feature 10,000 times (5 times the requirement!) so you can count on a safe install.

5,000

Reclines to ensure a safe and smooth naptime for your sleepy passenger.

our materials

Since your little passenger is so precious, we're careful to use only the best materials in creating their gear.

our materials

formula for safety

We test for more than 150 different toxic substances to ensure our fabrics are safe for little riders.

super strength

We use only high-quality materials in creating their gear: like aero-grade aluminium, super-strength steel and undiluted plastics.

weave the magic

Our woven fabrics knit together all the essentials. They're soft yet easy-clean, wet and wind resistant to keep kiddos cosy.

knit to last

Our breathable soft knit fabrics are carefully designed to both weather your biggest adventures and sustain the earth you explore.

Gloved hand selecting vial of chemicals from a tray of test tubes.Gloved hand selecting vial of chemicals from a tray of test tubes.
Collection of aero-grade aluminum tubes.Collection of aero-grade aluminum tubes.
Multiple bobbins of thread in various colors.Multiple bobbins of thread in various colors.
Cross section of a roll of fabric.Cross section of a roll of fabric.
Mom walking on beach with two older children, carrying a toddler.Mom walking on beach with two older children, carrying a toddler.

protecting the environment

We want your babies to keep smiling long after they’ve grown out of their gear. This means doing our part to protect where they live and play.

Mom walking on beach with two older children, carrying a toddler.Mom walking on beach with two older children, carrying a toddler.

protecting the environment

We want your babies to keep smiling long after they’ve grown out of their gear. This means doing our part to protect where they live and play.

bottles made beautiful

Our Cycle collection upcycles post-consumer plastic bottles into beautiful, durable fabrics.

bottles made

beautiful

Our Cycle collection upcycles post-consumer plastic bottles into beautiful, durable fabrics.

less waste, more space

We recycled over 1,000 tons of plastic between 2005 and 2018, in order to keep our contributions to landfills minimal, preserving air and soil quality.

solar super power

Our solar power has reduced greenhouse gas emission by 1536.5 tons so far - the carbon reduction of 153,650 trees. Because we want the only changes we make to your kiddo's earth to be positive ones.

put to good (re)use

With water shortages plaguing much of the world, we don't take our water usage lightly. Thanks to our industrial treatment station, we reuse 80% of our wastewater to lessen our consumption.

making more with less

Our energy consumption has decreased over the past 3 years, even as our production has increased. This means we can protect more kids through safer gear AND a safe environment.

giving back

Nothing makes us happier than spreading joy to the families around us - that's why our core mission is to give back. Each family faces a different set of challenges, and we're grateful for opportunities to help.

Young woman planting an evergreen tree.Young woman planting an evergreen tree.
Young woman planting an evergreen tree.Young woman planting an evergreen tree.

giving back

Nothing makes us happier than spreading joy to the families around us - that's why our core mission is to give back. Each family faces a different set of challenges, and we're grateful for opportunities to help.

giving back

giving back

click a category to explore

transit
UNITAR
mobility
heart care
hearing
transit
UNITAR
mobility
heart care
hearing
Sunshine Coachdonated to ensure special education students have the necessary accessible transportation to participate in field trips.

Learning extends beyond the classroom, so we’ve donated 10 Sunshine Coaches to help special education needs children in the UK join their peers on field trips.

Women immobilizing a child-sized dummy in an emergency first aid training exercise.

Every child deserves safe travels, so as UNITAR’s Global Partner for Child Road Safety, we’re equipping experts across the world with the tools and training to keep kids safe as they ride and explore.

Collection of Joie products being given away to disadvantaged families.

Teaming up with charitable partners in Morocco, we’ve donated strollers, books and computers to empower disadvantaged kiddos to explore near and far.

Young boy holding up his painting.

Designed by some special kiddos being treated at Heart Centers in Germany, our limited edition stroller raised funds for the Stiftung Kinderherz, a foundation for children with heart defects.

Smiling toddler wearing a hearing aid.

It is a joy to partner with the Children's Hearing Foundation in their goal to assist all of Taiwan's hearing-impaired children to listen and converse confidently.

our people

our people

We advocate for joy-filled jobs by creating a safe and pleasant work environment, celebrating our team members' skills and helping them develop their gifts

health & safety

While we want working at Joie to be fun, we don’t want any risk or danger listed as a thrill of the job. To this end, we’re continually conducting safety training and inspections and provide annual health exams for our production personnel.

giving back

It’s important that we spread joy outside the family as well, so we encourage our employees to volunteer through charity events, blood drives and encouraging the socially disadvantaged.

extracurricular

Our employees deserve to relax outside of work hours, so Joie’s facilities offer a gym, table tennis courts, and our own soccer league to help keep our happy family smiling. We also host lots of social events because we like a good party!

Laboratory associates performing tests.
Joie employees gathered to volunteer at a charitable organization.
Joie employees playing soccer.