giving back
Eat.Learn.Play.
Founded in 2019 by Stephen and Ayesha Curry, Eat. Learn. Play.
supports children’s well-being through access to nutritious meals, quality reading resources,
and opportunities to be play and be active – because everyone deserves the chance to live a happy,
healthy childhood. We’re honored to sponsor the Eat. Learn. Play. Bus which serves hundreds of
students per week in the Oakland area.
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Operation Shower
Operation Shower exists for a simple reason: to recognize the
military moms and military families who serve our country. They do this by providing joyous baby
showers to ease the burden of active deployment. Since 2007, Operation Shower has provided over
9,000 military families with baby showers. We aim to spark even more joy at these community showers by gifting Joie products to participating families. Since our partnership with Operation Shower began in 2024, we have donated hundreds of Joie products and counting!
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Penfield Children's Center
Penfield Children's Center is a Milwaukee nonprofit dedicated to ensuring children have positive early experiences from pregnancy through age 5, when the foundations for lifelong development are established. Named in honor of world-renowned neurosurgeon Dr. Wilder Penfield, Penfield has been serving children and families since 1967 through a philosophy rooted in the science of early intervention. Today, Penfield provides high-quality, integrated early education, therapy, behavioral health, and family support services to more than 2,000 children each year, creating opportunities for every child to grow, learn, and reach joyful milestones. We are honored to support Penfield's mission by donating Joie products to several community baby showers each year, ensuring that essential baby gear items are provided to those who need them most.
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For All Mothers+
For All Mothers+ works at the intersection of motherhood and sports to dismantle systemic barriers and build an equitable society for all mothers to thrive. FAM+ is shifting the narrative by spotlighting the realities of the Motherhood Penalty - the phenomenon by which women face economic, social, and health disadvantages after becoming mothers. We were thrilled to sponsor the 2026 Bring the Babies Grant Program, providing financial support and Joie products to 6 Olympian and Paralympian mom-athletes competing in the Milano Cortina 2026 Games.
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sports
Sports are near and dear to our hearts for the way they bring people together around fitness, fun, and community.
Lauren Holiday & The JLH Fund
Founded by Jrue and Lauren Holiday, The JLH Fund provides grants, growth capital, and technical assistance to founders, nonprofit leaders, and community builders. The fund focuses on building equitable opportunities for underserved founders to foster community resilience and economic growth. Through our partnership with Lauren and The JLH Fund, we sponsored a 9-month cohort with previous grantee One Happy Mama - providing mentorship, community, resources and essential baby gear items to 25 moms in the NOLA area.
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Minnesota Timberwolves
Founded in 1989, the Minnesota Timberwolves qualified for the
playoffs eight consecutive seasons from 1997-2004, advancing to the Western Conference Finals in
‘04. The team would make another playoff appearance in 2018, and three consecutive appearances in
2022 (finishing 7th in the West), 2023 (finishing 8th in the West) and 2024 (finishing 3rd in the
West) and advancing to the Western Conference Finals for the second time in franchise history.
Momentum over the past three seasons has resulted in franchise-breaking records in season ticket
sales, single game ticket revenue and corporate sponsorship revenue. We have several fun, functional and family-friendly activations both in Target Center and around the Minneapolis community, including the "Little Wolf" cam, Joie Baby Family Room, "What Brings You Joy" social media series and more!
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Minnesota Lynx
Founded in 1999, the Minnesota Lynx are one of the most storied
franchises in professional sports winning four WNBA championships in seven years (2011, 2013, 2015
and 2017). The team’s incredible 2024 season crowned the team the Commissioner’s Cup champion for
the first time, marked their 13th postseason appearance in 14 seasons and their first Finals
appearance since 2017. The organization also set franchise records on the business-side, including
ticket sales, attendance records, corporate partnerships and merchandise sales. We have several fun, functional and family-friendly activations both in Target Center and around the Minneapolis community, including the "Little Lynx" cam, Joie Baby Family Room, "What Brings You Joy" social media series and more!
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