Our partnership with Manchester City Women
The Joie Stadium
In March 2023, Joie was announced as the Official Family partner of Manchester City Women. The club’s stadium was later named as The Joie Stadium, making it the first club in the Women’s Super League to secure a commercial agreement for its stadium naming rights.
Family First
Joie is a family-first brand committed to making childhood and family days out as joyful as possible. We continuously work with players and kids to really touch on the family aspect of our partnership. Family is something that aligns with both Man City and Joie!
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We believe that football offers an unforgettable experience for families and by
partnering with Manchester City Women and becoming the Official Stadium Naming
Partner, we aim to make it truly accessible for all.
We're incredibly
proud of the steps we are making to help provide an all-inclusive experience and
ensuring that the Joie Stadium is one of the most family-friendly in the Women's
Super League
Surprise & Delight
With the help from MCWFC, Joie grants one excited supporter from City in the Community with an unforgettable experience!
Boots
Shop-in-Shop
Launch
To celebrate the launch of Joie at Boots, Joie invited 3 Man City stars to surprise local fans with a day they will never forget!
Penalty Shoutout
Three City players join forces with young fans to answer club-related questions for their opportunity to shoot at joie-branded goal targets and gain points to win the game.
Mother's Day
To celebrate Mother's Day, we invited lucky fans to get creative with the Man City players. Together, they celebrated the incredible women who shape our lives with love, laughter, and art.